Effie Gold

While serving on the Board of Directors of the Chicago Sun-Times, led entire rebrand to give the Sun-Times a more meaningful position in the news media industry for business growth.

Creatively led subscription drive initiatives, brand films, new product development such as Sports Saturday: a new product focused only on Chicago sports - breaking the mold of traditional news. From rec soccer to high school lacrosse and professional leagues of every kind. Sports Saturday is your one stop shop for scores, analytics, sports culture, and breaking news.