YouTube Ranked #1 & Most Watched Olympic Ad

During the 2016 Rio Olympics, launched Keep Playing #LIKEAGIRL due to the fact that 50% of girls quit sports at puberty, when their confidence drops. Discovered that society actively discourages girls from participating in sports in implicit and explicit ways.

Partnered with US Women’s Soccer player, Alex Morgan, and communicated the mission through an integrated social media campaign, actively encouraging girls to Keep Playing #LIKEAGIRL.