Cannes Lions 21 Shortlists, One Show Pencils, D&AD, EFFIE Gold
Launched on International Women's Day, with help from girls around the world, discovered the gender bias of all emojis and eventually Google announced that they would start producing emojis that represent professional woman.
YouTube Ranked #1 & Most Watched Olympic Ad
During the 2016 Rio Olympics, launched Keep Playing #LIKEAGIRL due to the fact that 50% of girls quit sports at puberty, when their confidence drops. Discovered that society actively discourages girls from participating in sports in implicit and explicit ways.
Partnered with US Women’s Soccer player, Alex Morgan, and communicated the mission through an integrated social media campaign, actively encouraging girls to Keep Playing #LIKEAGIRL.
Cannes Grand Prix Industry Craft, Cannes Gold Lions, D&AD Graphite Pencils, Clio Bronze, One Show Gold
Cannes Lions Gold Silver Bronze, One Show 3 Gold 4 Bronze, D&AD Yellow Pencil, Clio Gold Silver Bronze, Communication Arts
In a category that had spent 30 years talking about dosages, flavors, and other technical details, we broke category conventions and talked about health in a provocative new way.
ADDY Silver Bronze
ADDY Gold, Silver, Bronze
Moms need to take care of themselves in order to take care of everyone else but moms are reluctant to do so. We discovered that moms had to to learn how to be more selfish and launched a Facebook initiative to teach moms a new language, how to “Speak Selfish”.
Let’s Close the Cleaning Gap with the Equality Bottle
Project 50/50 (#ParejasParejas) is a social experiment brought to life by influencers and starring a smart bottle—the first of its kind. Using Touch ID technology, this bottle knows who’s using it—and who’s cleaning more. The catch? Once one person cleans 50% more than the other, the bottle won’t work for that person until the slacker catches up.
We asked influencers to authentically document what happened in their home with the help of this intelligent technology so that we could get an unbiased view of how real couples are sharing-or not sharing-cleaning at home. Once the disparity was discovered, the bottle tried to equalize the situation by locking people out for too much cleaning, thus forcing the non-cleaners to pick up the slack. This fun, lighthearted competition of sorts paved the way for some real conversations around the gender-cleaning gap.
20.7M Impressions, 36K engagements, 797K views in three weeks
Ranked No. 1 “Shoppers’ Favorite Holiday Ads”, displacing rival retailer Target for the first time in three years.
Women Employed relentlessly pursues equity for women in the workforce by effecting policy change and eradicating unfair work practices.
Strategically and creatively led entire rebrand design, website redesign, and marketing initiative so as to help modernize the organization while communicating the mission of safety and equity for women in the work place.
Effie Gold
While serving on the Board of Directors of the Chicago Sun-Times, led entire rebrand to give the Sun-Times a more meaningful position in the news media industry for business growth.
Creatively led subscription drive initiatives, brand films, new product development such as Sports Saturday: a new product focused only on Chicago sports - breaking the mold of traditional news. From rec soccer to high school lacrosse and professional leagues of every kind. Sports Saturday is your one stop shop for scores, analytics, sports culture, and breaking news.
Cannes Lions Shortlist
ADWEEK Ad of the Day
No matter where or when stains happen, Shout Wipes are there, removing on-the-go stains right away. They are so convenient, it’s like being able to clean stains as quickly as they happen.
To intercept users at a critical moment and deliver our main portability message, we placed posters around dry cleaners and laundromats.
Communication Arts Magazine
